The SurvivalWare Journey

SurvivalWare Founder and CEO, Rusty Luhring , started his first software business, Ferox Microsystems, Inc. in 1979. Ferox was in the business of developing financial modeling software and custom reporting systems for large companies. The experience of managing rapid growth followed by equally rapid contraction and everything in between gave him an understanding of small business cash flow at a visceral level. After 20 years of slogging it out against much larger competitors, he “took off” a couple of years to work in a real job. He couldn’t stand it anymore and started Luhring SurvivalWare in 2002. Rusty felt there was an unmet need for small business owners like himself to do financial analysis and cash flow projections just like his big-company customers had done with the Ferox software. He also knew there were times when you just had to roll up your sleeves and do some very detailed cash planning just to survive.

Luhring SurvivalWare, Inc. reached its 9th year in business this past February, 2011. The current plan is to celebrate our 10th anniversary next year with a series of unusual videos, the first of which just recently became available.

Founder and CEO, Rusty Luhring, graduated from the University of Michigan with a degree in Industrial and Operations Engineering. He has been featured in The Washington Post, The Wall Street Journal, Reuters, and is the author of numerous White Papers. He has also been interviewed for television. Rusty is passionate about business and entrepreneurship, and has built a network of entrepreneurs to sell, service, and support the SurvivalWare product line.

He is also a big believer in the power of "looking at the numbers" which really is the underlying philosophy behind the SurvivalWare software. He is the author of the "SurvivalWare Diet" which chronicles his success at shedding 40 pounds by applying the same philosophy to weight loss.